Let’s Be Unapologetically Ambitious

Embarc Collective
2 min readApr 9, 2021


Shellye Archambeau is a powerhouse and a visionary with a track record of accomplishments building brands, high-performance teams, and organizations.

Shellye currently serves on the boards of Verizon, Nordstrom, Roper Technologies, and Okta. She is the former CEO of Silicon Valley-based MetricStream and a nationally recognized author of the New York Times bestselling book, Unapologetically Ambitious.

Embarc Collective had the privilege of hosting Shellye for a virtual Fireside Chat, where she shared stories and strategies from her professional journey and being unapologetically ambitious in her pursuit of success.

We recapped our favorite key learnings from Shellye:

On setting goals: “Very few people make decisions every day consistent with their future goals, personally and professionally. I ask myself 3 questions to create my plan: 1. Why am I trying to achieve? 2. What has to be true for that to happen? 3. How do I make that true for me? And then execute on it!”

On being a startup founder: “Don’t fall in love with your product. DON’T! Fall in love with your market.”

On self-care: “If we don’t have to do a presentation, I do a ‘walk and talk’ and take my 1:1s walking. Why? I need exercise!”

On the doubters: “You can’t control how people treat you or what they say to you, but you can control how you respond. Don’t let them win.”

Learn more in Shellye’s book, Unapologetically Ambitious, chosen by Fortune Magazine as the Business Book of the Year. Order your copy here.



Embarc Collective

We are a startup collective — curators of experiences, resources, and environment that help forward-thinking founders and their teams thrive in Tampa Bay, FL.